Who We Are

Mission
The Pink Project is dedicated to transforming the lives of individuals and families
impacted by breast cancer through financial assistance, education, advocacy, and
compassionate support. We empower thrivers, survivors, metavivors, and caregivers
by connecting them with resources, fostering meaningful relationships, and
promoting hope in every community we serve.

In honor of Cedric D. Jackson Sr., we are also committed to promoting lifesaving
preparedness by encouraging CPR, First Aid, and AED education and certification.
We believe that empowering individuals with the knowledge and confidence to respond
in a medical emergency strengthens our communities and saves lives.
Together, we strive to ensure that no one faces breast cancer or any life-threatening emergency alone.

Vision
Our vision is to build healthier, stronger, and more compassionate communities
where every person affected by breast cancer has access to the support and
resources, they need to thrive, and where individuals are prepared to act confidently
in emergencies through CPR, First Aid, and AED training.

We envision a future where hope replaces fear, awareness leads to early detection,
communities are equipped to save lives, and every act of compassion creates a lasting impact.

Core Values

Compassion
We serve every individual with empathy, dignity, respect, and kindness.

Hope
We inspire courage and resilience by reminding those we serve that they are never alone.

Advocacy
We champion equitable access to breast health education, quality care, and essential
resources while giving a voice to those affected by breast cancer.

Education
We provide reliable information that empowers individuals to make informed
decisions about their health, wellness, and overall well-being.

Community
We build strong partnerships and meaningful relationships that unite people in service, support, and purpose.

Service
We believe every act of service has the power to change lives. We are committed to meeting
people where they are and responding with compassion.

Lifesaving Preparedness
In memory of Cedric D. Jackson Sr., we promote CPR, First Aid, and AED education, certification, and community readiness. We encourage individuals to become trained and willing to respond during medical emergencies because every second matters and every person has the potential to save a life.

Integrity
We conduct ourselves with honesty, transparency, accountability, and excellence in everything we do.

Empowerment
We equip individuals with the knowledge, resources, and confidence to overcome
challenges, advocate for themselves, and make a positive impact within their families and communities.


The Pink Project will be rolling out The Cedric D. Jackson Sr. Lifesaving Initiative

The initiative will focus on:
•    Offering free or low-cost CPR, First Aid, and AED certification classes. 
•    Providing AED awareness and advocating for more AEDs in community spaces. 
•    Recognizing community members who use CPR or an AED to save a life. 
•    Partnering with local fire departments, EMS agencies, hospitals, and
organizations such as the American Heart Association. 
•    Awarding an annual Cedric D. Jackson Sr. Lifesaving Award to
honor individuals who exemplify courage and service.